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✍🏻 Building Content Strategy That Drives Business Growth

👋🏻 Hi! 🧑🏻 I'm Arjun. I build content strategy that drives business growth across diverse industries, and I've been doing this for more than 7 years now. 📝 I create content for high-performing webpages, blog posts, email, social media posts, as well as videos, and manage and mentor writers. 📊 I ensure technical and grammatical accuracy, while tracking content performance through tools such as Google Analytics 4 in order to further refine marketing strategy. 🏆 I have been awarded for 'consistently making an impact' at Grazitti Interactive. 🎓 HubSpot-certified in content, inbound, social media, and email marketing, I hold a postgraduate degree in International Relations from Middlesex University, London. 🫱🏻‍🫲🏻Let's connect!

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My Work

Grazitti Interactive •

Improve Decision-Making With the Magic of Data Visualization

“There is magic in graphs. The profile of a curve reveals in a flash…the life history of an epidemic, a panic, or an era of prosperity…”

Take a look at this screen grab from an Excel sheet that lists the highlights about global COVID-19 cases, such as confirmed cases and recoveries.

A little ineffective and boring, right?

Sure, Excel sheets serve a range of purposes, but there has got to be a more effective and interesting way of presenting data, don’t you think?

Now take a look at the same
Grazitti Interactive •

The Impact of Artificial Intelligence on Healthcare

AI in healthcare is no longer a concept of the future, but a reality.

Just as in our day-to-day lives, it is increasingly becoming a part of healthcare.

Right from diagnosis to end-of-life care, artificial intelligence has already begun revolutionizing the field.

In this blog post, you’ll learn more about the impact of AI on the healthcare industry, its applications, as well as what the future holds.

Here are a few statistics.

Research shows that the AI in the healthcare market is projected
Grazitti Interactive •

Analytics Outlook 2023: Industry Trends and Predictions

COVID-19 sped up the development of solutions to evaluate disease progression and to recover from the economic downturn.

In this blog post, we bring the spotlight back on the power that data possesses in enabling effective decision-making.

Growth in the business intelligence and analytics software application market is being driven by the:

The U.S. is likely to grow due to the rising demand for machine learning, the Internet of Things, and artificial intelligence.

The Asia-Pacific is witness
Grazitti Interactive •

Shopify and Shopify Plus: A Comparative Analysis

Shopify is a comprehensively-built eCommerce platform that has helped merchants generate a combined total of USD 55 billion in sales.

While Shopify is built for small to medium-sized enterprises, Shopify Plus caters to large businesses. In this blog post, we compare the features that Shopify and Shopify Plus provide.

Shopify plans have been designed to cater to the eCommerce requirements of businesses according to their size and stage of growth. While Shopify consists of three different plans,
Grazitti Interactive •

SnowFlake, RedShift, and BigQuery: A Comparative Analysis

Did you know that 175 trillion gigabytes of new data will be generated in 2025?

When dealing with large amounts of data, you need a database that can handle large data-sets.

With rapidly-changing data needs, you also need to bring in new data-sets for analysis.

A data warehouse helps you improve data quality & consistency, and power decision-making with enhanced business intelligence.

In this blog post, we’ll compare SnowFlake, Amazon RedShift, and Google BigQuery to help you power business
Grazitti Interactive •

Web Personalization in Marketo: All You Need to Know

In today’s competitive digital landscape where prospects and customers are constantly bombarded with information, personalization has become critical.

In fact, 89%[1] of digital businesses are investing in personalization.

In addition to this, 80%[2] of consumers are more likely to do business with a company that offers personalized experiences.

This is why web personalization has emerged as a powerful way of delivering tailored experiences that resonate with individual visitors.

With Market
Grazitti Interactive •

SQL or NoSQL Databases: What’s the Difference?

It is estimated that in just another two years, manual data management tasks will be reduced by as much as 45% with machine learning and automated service-level management.

A database comes in handy with storing, organizing, and managing large data volumes, also referred to as big data.

However, every database does not necessarily fit every business need.

Therefore, deciding on which type will best suit your business needs can be tricky.

SQL databases help you solve complex queries and analy
Grazitti Interactive •

What Is the Difference Between ETL and ELT?

Wonder the difference between ETL and ELT?

In a nutshell, ETL enables you to transform and integrate structured data into a data warehouse, while ELT helps you do the same with unstructured data.

Together, ETL and ELT are critical steps in the data analytics process. In this blog post, you’ll find answers to the following questions –
• What are the differences and similarities between ETL and ELT?

It is a data integration process that enables you to extract, transform, and load data from a nu
Grazitti Interactive •

Conversational AI: The Future of Customer Experience

Even if you don’t have an iPhone, it’s quite likely that you’ve heard of Siri before.

With the introduction of Amazon’s Alexa, Google Now, Microsoft’s Cortana, and Apple’s Siri, virtual assistants have risen in popularity.

In addition to this, the outbreak of COVID-19 has led to a huge increase in our digital footprint.

In fact, it is projected that 15% of all customer service interactions will be handled with the help of artificial intelligence by 2021.

Leveraging conversational AI in these

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